Getting What You Are Worth

Mesa To Dallas – Part Two

April 12, 2012

Continued from Mesa To Dallas – Part One…

With Bozo on my shoulder and Rebecca riding shotgun, we tooled up the highway as it ribboned into the Fort Apache Indian Reservation. It’s a beautiful stretch of highway and part of what makes Arizona so compellingly beautiful. There is an amazing amount of life and greenery in [...]

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Anatomy Of A Great Sales Call

January 19, 2012

I had very insightful phone interview yesterday. Late morning I called two companies for a home inspection – I received a voice-mail for each company. One company called back within 15 minutes and Todd literally started the conversation (after pleasantries) with, “If you’re looking for the cheapest price you might want to call someone else.” [...]

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A Christmas Wish For Mobile DJs

December 20, 2011

(Podcast is published below this article)
Did you know that most mobile or “wedding DJs” have to supplement their income by working another full-time job or by renting extra equipment because they can’t or won’t charge enough to live on? Did you know that some of the most talented performers among mobile DJs struggle with income [...]

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Getting What You’re Worth

November 29, 2011

“Getting What You’re Worth” (GWYW) is a seminar that I first presented in a very raw form in 1996 when I was invited by the Southern California chapter of the ADJA (American Disc Jockey Association) to speak.
Following that presentation, I was invited to speak to a variety of other associations in California, which led to [...]

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A Really Nice Boat

September 22, 2011

Recently, we were in the Mammoth Lakes area in California’s Eastern Sierra Nevada mountain range. It’s about 3 hours’ drive south of Reno/Tahoe, Nevada along US 395. People come from all over the world to this part of California to fish, hike, climb and enjoy the many mountain sports and activities the area offers. Although [...]

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Resistance to Client Meetings and Price

March 14, 2011

Given today’s ways of connecting, increasingly hectic lives, and our collective short attention-span, I’ve been hearing more and more about brides and grooms resisting or even refusing to meet with prospective service providers to find out about their services. Many wedding vendors and service providers would like an opportunity to detail their expertise and value [...]

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Mark K Ferrell