The Bad Word Is “DJ”

by Mark Ferrell on May 11, 2012

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“Wedding Specialist, Entertainment Director, Event Director, Wedding DJ Conductor, Entertainer, Professional DJ, Certified Something, or Personalized Mobile Music Entertainment Interactivity Manager??????

A question was recently posed on a facebook group page, “Do titles really matter?”

I would imagine that the question was posed because there are so many different mobile DJs trying desperately to distinguish themselves from the masses that they think perhaps referring to themselves as something other than “DJ” will do the trick. “Maybe a different name will convince people I’m better!”

Maybe there’s some truth to that base upon how uncomfortable our former clients were when we suggested that we were a “DJ service”. They were truly uncomfortable – almost squirmy – with the term, “Dee-Jay” as it related to our service (Watch the video again). But the point here is simple: We did market ourselves as a “DJ service” and did so proudly. It was our clients that decided that we were something different than a “Dee-Jay”, not us.

That kind of recognition comes from something much more than a title or designation you might name yourself. It comes from something much more than sales or marketing. It comes from something much more than lighting or speakers. It comes from your performance. It comes from you.

Your clients must want you.

Sales & marketing that are better than your talent and ability becomes an empty promise.

That only happens after you’ve proven yourself. After the performance. After you’ve gained a reputation.

The Grammy® comes after the artist delivers. The Gold Medal comes after the athlete delivers. The Oscar® comes after the actor’s performance.

Title or designation, sales & marketing comes from your performance; your talent; your ability — not the other way around. Your talent and demand aren’t created by a title or sales or marketing. Sales & marketing that are better than your talent and ability becomes an empty promise.

Perhaps one day a “title” will matter, but currently it simply does not. No title, be it “Dee-Jay” or “Wedding Entertainment Producer”, will mean anything until the public says it does. And the public won’t say it does until DJs do something extraordinary to earn it.

If you really are what you’re telling everyone you are, you don’t need to tell everyone you are!

If you have to tell people what you are, you’re probably not. Or as I state in the “Shout Of Mouth” seminar, “if you really are what you’re telling everyone you are, you don’t need to tell everyone you are!”

And… You can quote me on that.

©2012 Mark K. Ferrell

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If you are a Bride and Groom looking for an entertainment professional, please feel free to contact us about a MarBecca-trained Master of Ceremonies/DJ.
If you are an entertainment professional who would like to join others like you, and would like to be an even better entertainer, read more about The MarBecca Method, join our community, and attend our workshops.
Feel free to call with questions - (909) 226-7032.

Mesa To Dallas – Part Two

by Mark Ferrell on April 12, 2012

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Continued from Mesa To Dallas – Part One

Canyon Formations Salt River Canyon Fort Apache Indian Reservation

With Bozo on my shoulder and Rebecca riding shotgun, we tooled up the highway as it ribboned into the Fort Apache Indian Reservation. It’s a beautiful stretch of highway and part of what makes Arizona so compellingly beautiful. There is an amazing amount of life and greenery in this desert.

The Road Down Salt Creek Canyon in Arizona

This is a canyon that I could happily get lost in and a river that would be a blast to raft in. The area is stunning. And the road presents its own challenges for the truck and 5th wheel.

Mark and Rebecca Ferrell at Salt Creek Canyon

We quickly pulled into an overlook for a few brief views into the Salt Creek Canyon with its sharp canyon walls and brown river. Looking down canyon, we spotted the wreckage of two cars whose unfortunate drivers evidently missed a turn. The rusted and mangled remains looked too old to indicate someone who might have been “texting,” but based on what we see in our daily travels, someone will definitely launch from one of these cliffs while thumbing “OMG!” on the phone that is smarter than they are. It’s a long way, straight down.

Old Jail in Salt River Canyon Fort Apache Indian Reservation

There are too many times during a tour that I’d like to stop and photograph interesting old barns and buildings, or some other spectacle. If I did, we would most likely only travel 100 miles a day, which would make the tour impossible. There’s so much to see! We lucked out at the bottom of the Salt River Canyon as we crossed the bridge and pulled off the road to let some folks drive by. It was an old jail, which was part of a station from many years ago.

View of the Sierra Dreamer Through the Bars of the old Jail

Inside the jail was a barred compartment with an old spring mattress (now bare) on a weathered wood frame. Typically, much of the interior was covered in graffiti, which takes away from the mystical and historical aura. I sometimes wonder if such perpetrators would feel differently if I were to apply my “art” to their homes or cars. Of course, it’s a question that will never be answered because it’s something I would never do. But seeing it forces me to wonder why anyone would think that it’s a good thing or at least, something that’s OK to do. Since “worth” is one of my subjects, I would have to say that graffiti is a value statement of some sort, which indicates a lack.

Trash At Salt River Canyon Fort Apache Indian Reservation

I believe it’s a lack that is displayed in a variety of ways by people who have a misunderstanding of “worth” or “value”. How can anyone who has a sense of self-worth or value hold such little value for others or in our mutually beneficial interests? People who care about themselves and others just don’t do these sorts of things. In fact, they go a step further to create a better experience and environment for everyone. . . Because they recognize their own value, they can easily see it in others. I suppose that’s why I’ve spent the last 15 years of my life working to help DJs see their own value or worth. And like the people who spread trash and graffiti, I am still amazed that so many DJs still cannot or will not see their value. That then begs the question, how can the public see their value if they can’t?

My goodness! I’ve become a curmudgeon!

Rebecca Ferrell Overlook Salt River Canyon Fort Apache Indian Reservation

Driving up and away from the jail, each turn reveals a new view and a new opportunity to allow other cars to pass our behemoth. And when we do, we scurry to take in the sights, shoot a photo and continue on our way. Because I have a tendency to linger, Rebecca is dutiful to remind me of our schedule. Otherwise, you might have to send a search party out to find me for your workshop. ;)

Rock Formations at Fort Apache Indian Reservation

The Dreamer at Fools Hollow State Park in Show Low, Arizona

The route climbed to around 6,000 feet to Show Low, Arizona and a park at which we stayed last year – Fools Hollow. The ranger coincidentally gave us the same place we enjoyed last year amid the pines at space #16.

Rebecca's not only beautiful and charming, she can cook too!

As usual, Rebecca makes certain that I am well fed and well taken care of. Have I told you lately that I love her? She continues to amaze me – for nearly 30 years! How has that time passed so quickly? Just look at this breakfast! Spinach and cheese omelet with home fries, toast, and hot coffee – cooked to perfection and served with love.

The Black Bat at the Large Antenna Array In New Mexico

We had to stop again at S.E.T.I. – the large antenna array in New Mexico. These antennae are HUGE. And we were surprised to see that many of them, which were installed roadside, had been removed. I wondered where they were and why they were gone.

A Brief Stop At Pie Town New Mexico

Yes. There exists a real “Pie Town” in New Mexico.

Rebecca Ferrell at Fort Sumner RV Park Space 20

Well, I didn’t make it all the way to Dallas on this post, so I’ll have to post a “Part 3,” won’t I? We’ll end this post in New Mexico, where we lucked out by finding this little RV part just as we could drive no longer in Fort Sumner.

Mark Ferrell Sets Up At Fort Sumner RV Park

The owner is an historic figure in town who used to work for the railroad and has many stories from his childhood in the old west. He also owns the town museum, which we would most certainly have visited if we didn’t just stop for the night. But, we have plans to return the next time we travel through.

As I write today, we are in Amport, England in a quaint cottage annex overlooking a beautiful garden. We finished up a Bronze Level Master of Ceremonies workshop yesterday and will be preparing for two more workshops and a presentation of “Getting What You’re Worth.” So in my next post, I’ll get you to Dallas with us and, hopefully, to England too!

Pip pip! Cheerio!

And… You can quote me on that.

©2012 Mark K. Ferrell

To be continued…

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If you are a Bride and Groom looking for an entertainment professional, please feel free to contact us about a MarBecca-trained Master of Ceremonies/DJ.
If you are an entertainment professional who would like to join others like you, and would like to be an even better entertainer, read more about The MarBecca Method, join our community, and attend our workshops.
Feel free to call with questions - (909) 226-7032.

Mesa To Dallas – Part One

March 29, 2012

So what’s a guy to do when he has so much to write about but not enough time to do it? More pictures.
Life on the road is tough. Sketchy internet and phone access. Long hours driving. And the driving is not normal driving — not a pleasure cruise. We are not only in a one-ton [...]

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2012 MarBecca Workshop Tour Begins

March 16, 2012

Holy cow!
I’m not sure how it happened, but it’s almost the middle of March, 2012 and I still have a foot in November, 2011! The workshop tour has officially begun and every day is spent working on the website, Doodle, keeping up and following up with DJs who’d like to attend, staying in touch on [...]

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MarBecca National Workshop Tour 2012!!

February 7, 2012

Right now we have a number of Doodle polls running – if you are interested in attending a MarBecca Method Workshop in 2012 it’s not too late!!  There is still limited seating available in many workshops.  To see if there is space available near you, please click on the city below to view the Doodle [...]

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Anatomy Of A Great Sales Call

January 19, 2012

I had very insightful phone interview yesterday. Late morning I called two companies for a home inspection – I received a voice-mail for each company. One company called back within 15 minutes and Todd literally started the conversation (after pleasantries) with, “If you’re looking for the cheapest price you might want to call someone else.” [...]

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“Ladies and Gentlemen, At This Time…”

January 12, 2012

Redundant Phrases

Many speakers, wedding entertainers, and Emcees are sensitive to the overuse of certain words or phrases, including those considered to be cliche. Popular targets are, “At this time…” and “Ladies and Gentlemen”. “Mobile” DJs, in particular, enjoy counting other DJs’ use of these terms as much as a Toastmasters group counting “Ahs” and “Ums”. [...]

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The End Of 2011. The End Of The World. Happy New Year!

December 31, 2011

The end of the old year. The beginning of a new year. Exciting. Time to start anew. Optimistic projection.
Oh…yeah…except for that Nostradamus prediction and the Mayan Calendar.
Minor details.
OK. So we have one more year to live. Big deal. Am I going to go crazy? Am I going to buy a Maserati and get a girlfriend? [...]

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A Christmas Wish For Mobile DJs

December 20, 2011

(Podcast is published below this article)
Did you know that most mobile or “wedding DJs” have to supplement their income by working another full-time job or by renting extra equipment because they can’t or won’t charge enough to live on? Did you know that some of the most talented performers among mobile DJs struggle with income [...]

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What Is The MarBecca Method?

December 12, 2011

The MarBecca Method is unique and specific. It is more complex than it appears on the surface. It’s the kind of thing that takes a bit of exposure to fully understand. It is something we lived for over 35 years, drawing from experience and training in the entertainment industry and corporate event planning. As it’s [...]

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Mark K Ferrell